Revamped the user interface of a mobile app, modernizing its look and feel while improving usability.
The social media strategy targets Canadian Instagram users (18-35) to position NL as an appealing adventure destination. Playful executions showcase NL's wonders and hiking tours, while modernization and an expanded target demographic aim to boost interest in the region. This campaign emphasizes scenic views, local restaurants, and wildlife, the marketing strategy motivates visitors to indulge in their passions. The "Walk to NL" narrative goes on to encourage personalized travel experiences, hence the name.