Tham Keo's logo and label design are driven by a deep commitment to preserving Laos heritage. The blue circle in the design references the full moon over the Mekong River, symbolizing the rich Buddhist culture in Asia whilst sporting the flag's colours. Circles are artfully used to represent unity, forming the foundation of the logo.
The illustration style proudly maintains Laos heritage, drawing inspiration from the colors of traditional fabrics, evoking nostalgia in Asian homes where family gatherings involve drinks and dance adorned in such attire. Tham Keo's design seamlessly merges tradition and modern aesthetics, embracing the past while captivating the present.